CanadianInternetMarketingAssociation.com is a privately operated website that publishes plain-language guidance on digital marketing for Canadian business owners. It is not an association, a professional body, a regulator, or a certification organisation. There is no membership program, no board, and no governance structure to speak of — it's a website.
Why this site exists
Most Canadian business owners who hire a marketing agency don't have a way to evaluate what they're getting. Proposals are full of jargon, contracts run six to twelve months, and the people writing the cheques don't always know what good work looks like. This site tries to close that gap with plain-language explainers, free self-serve tools, and a way to ask a question without sitting through a sales call.
What we publish
Practical guidance on the things that decide whether a small or mid-size Canadian business gets found online: SEO, local search, websites, Google Ads, content, analytics, and email. Articles are written for the person who signs the cheque, not the person who runs the campaign.
What we offer for free
- Free website review — paste any URL and get an instant report on technical SEO, mobile-readiness, security headers, and performance signals. Downloadable PDF.
- Request marketing help — describe what's happening and we'll respond by email with a useful answer or a referral.
- Articles and explainers — plain-language briefings on Canadian SEO, Google Ads, privacy law, and online visibility.
- Curated reading — a small selection of articles from Canadian and international publications worth your time.
How we make money
When a business owner asks us for a referral, we sometimes connect them with a Canadian agency that handles their kind of work. Those agencies occasionally pay a referral fee. We do not charge the business owner anything, and we will not refer you to an agency we don't think can actually help. If we don't know one, we'll say so.
What we are not
- We are not a government body or regulator.
- We are not a certification or accreditation organisation.
- We do not run a membership program, issue credentials, or vouch for any agency's compliance with any code.
- We are not affiliated with — and do not represent the operator of — internetmarketingassociation.ca, which is a separate organisation.
Who runs the site
The site is operated from British Columbia by a small team of Canadian marketing practitioners. We've spent years inside agencies, in-house teams, and as freelancers, and we've watched too many Canadian businesses get burned by long contracts and vague reporting. The site is the version of "what to read first" we wish had existed when we started.
How to reach us
For most things, the easiest path is the request form. If you'd rather email, write to [email protected].
CanadianInternetMarketingAssociation.com is an independently operated marketing resource and referral website. It is not a government body, regulator, certification organisation, or the operator of internetmarketingassociation.ca.