Practical reading for Canadian business owners working out what to do about their online presence. The first section is our own plain-language explainers; the second is a small curated list of articles from Canadian and international publications worth your time. If you'd rather just ask, request marketing help here.
Topic guides
Five plain-language pages covering the services most Canadian small and mid-size businesses ask us about.
SEO Help
How Canadian businesses get found in Google search. What SEO can and can't do, what it costs, what timelines look like, and how to tell whether your current setup is healthy.
Local SEO Help
Showing up when someone in your city searches for what you offer. Google Business Profile, citations, reviews, and the local-pack signals that actually move the needle.
Website Design Help
Building or rebuilding a Canadian business website that loads fast, looks credible, and turns visitors into enquiries. How to scope a project realistically.
Google Ads Help
Account audits, conversion tracking, and campaign structure for Canadian advertisers. How to spend less per lead without throwing more money at the problem.
Content Marketing Help
What it takes to publish content that ranks, gets shared, and brings in qualified Canadian leads over time. When content makes sense — and when it doesn't.
Curated reading
A small selection of articles from Canadian and international publications worth your team's time.
Oi MarketingLocal SEO Wins That Move the Map Pack for Home Service Brands
Concrete tactics for moving the local Map Pack for home-service businesses — citation strategy, Google Business Profile work, and the review patterns that actually shift rankings.
Oi MarketingWebsite Ownership Checklist for Domains, Hosting, GA4, GSC, GBP, and Google Ads
A practical checklist for verifying that your business actually owns every digital asset — domains, hosting, analytics, Search Console, business profile, and ad accounts. Read this before your next agency change.
Search Engine JournalThe State of SEO 2026: How to Survive
Survey-backed analysis of the three distinct strategies emerging across SEO teams as they navigate AI disruption — including the 22% of "AI-Heavy Adopters" betting on automation at scale.
Search Engine JournalGoogle's Old Search Era Is Over — Here's What 2026 SEO Will Really Look Like
What top SEOs report performs best in 2026: opinionated commentary, first-hand experience, data-rich insights, and multimedia storytelling — the kind of content AI can't easily imitate.
Search Engine Land8 GEO Metrics to Track in 2026
A practical metrics framework for measuring brand visibility inside generative engines. What to measure when traditional rank tracking falls short of what business owners actually need to see.
Search Engine LandHow AI-Generated Content Performs in Google Search: A 16-Month Experiment
Long-running experiment data on how AI-generated content fares in organic rankings: when it indexes, when it ranks, and when rankings collapse without authority and trust signals.
StrategyPredictions for 2026: Being Recommendable, Not Just Visible
A Canadian-perspective look at how marketing shifts from visibility-first to recommendation-first as AI assistants mediate brand discovery between businesses and customers.